The Evolution of Movers and Shakers: Do Disruptors Still Have a Place in Modern Business?
Movers and shakers once drove business transformation, but do they still have a place in today’s corporate world? Explore how disruptors have evolved, why traditional change agents are fading, and what businesses now value in leadership and innovation.
The Chicken and the Egg: Balancing Strategy and Hustle in DTC Marketing
DTC startups thrive on speed and passion, but when growth kicks in, marketing needs structure. The big question: Do you hire a full-time or fractional CMO, or bring in a junior marketer? This blog breaks down the real cost of hiring, the risks of delaying, and the importance of strategic leadership—helping founders make the right marketing move at the right time.
Is Marketing’s Identity Crisis Damaging the Sales-Marketing Relationship?
Marketing is in a state of flux. With the rise of digital-first strategies, automation, AI-driven personalization, and constant shifts in consumer behavior, marketing teams are struggling to define their role. Buzzwords, trends, and “must-have” strategies dominate the landscape, but do they actually drive results?
Beyond the Funnel: Leveraging Micro-Moments in B2B SaaS Marketing
The traditional B2B sales funnel is broken. Buyers don’t move predictably from awareness to decision anymore—they engage in micro-moments, those critical intent-driven touchpoints where they seek answers, compare options, and validate decisions in real-time.
Bridging the Gap: Rethinking Sales and Marketing Alignment
As someone stepping into the conversation about the critical alignment between sales and marketing, I recognize that claiming expertise can be contentious. It’s not about knowing better; it’s about having a unique perspective shaped by years of navigating the evolving dynamics between these two traditionally separate functions.